Pixels & Pencils
Our take on all things marketing

Putting data to work

Content and Technology – these 2 words carry a lot of weight. When you strip them apart you have 2 pillars of modern marketing vernacular. Content is all the buzz these days. Marketing content, social content, visual content. It’s all important and it is driving most of the engagement with brands. Consumers can’t get enough of it and brands are constantly thinking of new ways to create and deliver it.

“We have so much data at our disposal. How do we empower and enable it to work for us in practical ways?”

If content is king, technology is most certainly no pawn. It’s what makes all this stuff work. It empowers, it enables, it facilitates everything we do. Technology is defined as the application of scientific knowledge for practical purposes. The key phrase there is “practical purposes”. The irony in that phrase is just how complicated all this big data and technology has gotten. We have so much data at our disposal. How do we empower and enable it to work for us in practical ways? And how do we start to build attribution models for aligning marketing spend with true drivers of ROI?

“Part dashboard, part facilitator, Contology is the bedrock from which we will measure and engage with brands.”

At andDonovan we have developed a tool that we think will change the way our company, and the brands we serve, do business. By leveraging content with technology we have created a tool that will empower marketers to see in real-time the cross-channel impact of their media dollars, their content, and ultimately their brand. Part dashboard, part facilitator, Contology is the bedrock from which we will measure and engage with brands. It’s custom, hand-built code that delivers an experience that informs both our agency and brands on critical analytics, social channel performance, reputation management, and so much more. This level of transparency is uncommon in most client/agency relationships but it’s just another way we are putting clients first.

We are putting data to work – for you.

 

 

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