Advertising on Facebook provides nearly endless customization. You can target consumers by their locations, as well as their age, gender and other demographics. What’s not to love? You can hone in on the people most likely seeking your products and services.
But you may be overlooking one key opportunity.
While boosting posts and running other ad campaigns provide fantastic opportunities for you and your business, did you realize that you can also import contacts from your CRM? While this may seem redundant — since you’re already targeting these prospects through other means — it actually makes a ton of sense.
Simply put, you shouldn’t necessarily consider spending a dime on Facebook advertising focused on cold customers until you’ve leveraged every opportunity your own CRM prospects have provided you.
Facebook offers the ability to import information from your CRM platform and target ads specifically geared toward those consumers. It has the capability to match phone numbers and email addresses to live Facebook profiles, which you can then serve ad campaigns based on the interests they’ve already expressed with your brand.
All in all, Facebook advertising on its own provides a strong avenue for advertising to key demographics for your business. But you also want to make sure you’re getting the most value for your money by targeting prospects who already know about your business and have expressed an interest in what you have to offer.
If you are interested in learning more about how you can boost your Facebook advertising through your CRM lists, feel free to call us at 864-248-0886, email Success@dom360.com, or contact your Account Executive for more information.